The Ultimate Manual to Keyword Research and Planning

The Ultimate Manual to Keyword Research and Planning

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia

Market research is one of the most significant sources that a marketer can make use of to discover relevant information that will aid in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– applying data to encourage your target audience to explore your website.

Keywords basically sum up the essence of your website in a few words. Because there are many different ways to say the same thing, marketers employ keyword research to help them to make judgments based on buyer and competitive data, instead of just guessing. This article will demonstrate to you how to undertake keyword research in a remarkably straightforward and accessible way.

How to perform keyword research?

There are six fundamental steps to comply with when executing keyword research. The ultimate aim is to obtain a list of exceptionally targeted keyword phrases that illustrate your website content effectively. Let’s look at this procedure in more detail.


Begin developing a list of words and phrases that you think your target market would use to describe your products or services. Think about how your customers would locate you on the internet. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?

As you can understand there are plenty of variables to contemplate, however, the most essential part is to think like an everyday customer and how they would go about finding your products or services.

Using a research tool

Utilising a keyword research tool to mine your keyword data will assist you to figure out which phrases have the ideal combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more enhanced insights into competitive analysis, together with additional data from Bing and Yahoo! search engines.

In the Google Keyword Planner, for instance, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This selection will provide you with specific match search results and keyword suggestions, presenting you information on the popularity of your keyword phrases as you have entered them.

Refining your keywords list

Since Google Keyword Planner is developed to help Google Ads, your final results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to look at a full list of keyword recommendations categorized by monthly average searches.

Mostly all research tools will give you recommended keyword phrases quite similar to your originals, however, they supply you with valuable insights into the exact language your target audience utilizes to look for your products or services. These insights can assist you in creating and refining your keywords list, alongside helping you with your product and content roadmaps.

Verifying keyword relevance

At this moment, you’re going to obtain a big list of keywords so it is vital that you sort through this list using relevance as the essential criteria. This means keywords that specifically characterize your products or services or the content of your landing page. If a phrase doesn’t describe your content succinctly and accurately, just remove them. Never try to fool Google, or your consumers, by employing loosely relevant keywords.

Verifying keyword demands

Whether you’re an SEO advertising specialist or a small business owner doing it yourself, you will be in a position to calculate the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A large search volume signifies that not only is a particular phrase very prominent, but that presently, this is the exact language that consumers are using to discover your products or services. Using keyword phrases in high demand will optimise your web page due to the fact that Google will find your content remarkably accurate.

It is usually best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you reach all of your target market’s preferences.

Competitive Analysis

Now that you appreciate your keyword relevance and demand, it’s essential to examine what your competitors are doing. Perform a search for a keyword in your refined list. If you see results for comparable products and services, or highly competitive brands, then this is great! Examine the sort of language the top results are utilizing, and attempt to discover weak aspects in their web pages so you can strengthen yours. it is critical to acquire a complete idea of where you stand with your competitors. You do not need to be the top search result to succeed, you just need to be competitive.

Your keyword research does not have to take up an excessive amount of time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts on 1300 595 013 or visit


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