The Complete Guideline to Keyword Research and Planning

The Complete Guideline to Keyword Research and Planning

Market research is one of the most important source of information that a marketing professional can make use of to discover information that will aid in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to persuade your target market to visit your website.


Keywords in essence sum up the soul of your website in a couple of words. Considering that there are several ways to say the same thing, marketers take advantage of keyword research to help them to make decisions based on customer and competitive data, rather than just guessing. This article will show you how to undertake keyword research in a relatively easy and accessible way.


How to perform keyword research?


There are six essential phases to follow when performing keyword research. The ultimate intention is to develop a list of incredibly targeted keyword phrases that summarize your website content effectively. Let’s look at this procedure in more detail.




Start by building a list of words and phrases that you expect your target market would choose to illustrate your products or services. Think about how your customers would look for you on the web. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?


As you can see there are countless variables to take into consideration, however, the most crucial part is to think similar to an everyday consumer and how they would deal with looking for your products or services.


Using a research tool


Making use of a keyword research tool to extract your keyword data will allow you to calculate which phrases have the finest combination of demand, relevance and attainability. All of this can be performed with Google AdWords Keyword Planner, however, paid tools such as WordTracker provide more advanced insights into competitive analysis, coupled with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for instance, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This method will supply you with specific match search results and keyword suggestions, presenting you information on the popularity of your keyword phrases as you have inputed them.


Refining your keywords list


Since Google Keyword Planner is designed to assist Google Ads, your end results will be sorted into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a complete list of keyword tips arranged by monthly average searches.


Mostly all research tools will give you suggested keyword phrases very similar to your originals, however, they provide you with valuable insights into the exact language your target audience makes use of to browse for your products or services. These insights can support you in creating and refining your keywords list, as well as supporting you with your product and content roadmaps.


Verifying keyword relevance


At this moment, you are going to possess an enormous list of keywords so it’s critical that you sort through this list using relevance as the primary criteria. This means keywords that directly illustrate your products or services or the content of your landing page. If a phrase does not illustrate your content succinctly and accurately, simply remove them. Don’t seek to trick Google, or your customers, by choosing loosely relevant keywords.


Verifying keyword demands


Whether you are an SEO advertising specialist or a small business owner doing it yourself, you will be in a position to ascertain the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A high search volume reveals that not only is a particular phrase very popular, but that right now, this is the precise language that customers are choosing to discover your products or services. Using keyword phrases in high demand will optimise your website due to the fact that Google will find your content remarkably accurate.


It’s usually best to work with a mix of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you reach all of your target market’s preferences.


Competitive Analysis


Now that you realise your keyword relevance and demand, it’s vital to analyze what your competitors are doing. Undertake a search for a keyword in your refined list. If you see results for related products and services, or highly competitive brands, then this is terrific! Assess the type of language the top results are choosing, and strive to locate weak points in their web pages so you can improve yours. it is vital to obtain a thorough idea of where you stand with your competitors. You do not have to be the top search result to succeed, you simply need to be competitive.


Your keyword research does not have to take up too much time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts on 1300 595 013 or visit


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