The Battle of the Brands

Your Website SEO Strategy in Albury is still absolutely about keywords, but there is one concern that some providers face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will also help you discover which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one specific keyword that, despite what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Albury, it would be fantastic if for anybody that searches for ‘Yamaha’ in Albury your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is very worthwhile. Remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au