SEO Strategy Australia – Want to avoid driving away customers? basic ideas to raise your website’s user experience.

Digital Marketing Australia, Internet Marketing, Online Marketing Australia, SEO Services Australia, SEO Company Australia

SEO Strategy Australia – Want to avoid driving away customers? basic ideas to raise your website’s user experience.

With any SEO Strategy in Australia, new customers are always keen to start off with the design to begin with. And we always have to stop them long before they get too far ahead of themselves given that it is one of the very last steps. But, once we have set the SEO foundation for your SEO Strategy, we open the floodgates and are swamped by the volume of ideas for images, colour schemes, and so many areas which lots of people just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy since if done correctly, your elements will create the perfect ‘user experience’. This means making your page not just look good, but feel easy to use, and most importantly, easy to connect to by customer in Australia and by search Engines. With that in mind, let’s have a quick look through a few areas especially that have this dual visual/SEO feature.

Digital Marketing Australia,Internet Marketing,Online Marketing Australia,SEO Company Australia,SEO Services Australia


A website that is quick and easy to navigate leads to happy Australia users and a satisfied search engine. This is a matter of basic housekeeping; if your site is untidy or too convoluted, then nothing can be found and you will have people losing interest and unable to find your quality content. This is the same point with your SEO Strategy, a messy design will make it harder for your keywords and SEO driven content to be discovered and supplied to potential users in Australia.


Advertising is often an inevitable component of most sites, whether it is for external or internal reasons. Nevertheless, it is necessary to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more harming to a user’s experience of a website than busy advertising. As a result you need to take into consideration how best to strike this balance between a sleek and user-friendly design and your advertising demand.


The ways in which a user can interact with your site will affect a variety of factors. As such there is a general perk to using techniques such as mouse-overs to gain additional perks. This is an area that allows the blending of quality graphics and alt text in order to present more relevant information and hit more keyword potential while not endangering a beautiful design. It means that you can add the extra item explanations or advertise your sales and other calls to action (CTAs) while increasing the potential of your website for Search Engine Indexing.

Mobile focus:

Don’t forget to make sure that your webpage has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update arrival placed direct repercussions and considerations upon paying attention to a mobile-friendly design or responsive design. So you need to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an element that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while allowing mobile users a more tailored knowledge. It doesn’t need to be flawless, but as long as there has been a sensible consideration for the mobile market you can observe the perks for your SEO Strategy with this process.


It’s all about attempting to preserve the balance between the SEO needs and your aesthetic and business-oriented needs to help your SEO Strategy. This can be a challenging process, but by considering the implications of your actions in respect to both areas you can stay ahead of the game. Once you can understand these principles, it is vital to make sure that all your content creation and SEO focus is upon your correct target audience in Australia.

As the CEO of Internet Marketing Experts Australia, I know the struggles that many people have when starting with their SEO Strategy in Australia. I actually ran a small business for a lot of years and had to understand SEO from scratch and by a lot of trial and error. So remember to start off solid and use the details that you know. Once you have built that structure, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a chat to an SEO professional, call Internet Marketing Experts Australia on 1300 595 013 or visit,

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