Online Marketing (Page 11)

A Search Engine Optimisation Plan in Albury is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had anything at all to do with SEO you would have come across the notion of Keywords. However, across my time in Search Engine Optimisation Plan in Albury I have stumbled upon a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter any longer

There certainly is also the false idea that with each one of the adjustments that have actually been made, and the change in the direction of concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an advancing market that is continually changing and developing so you need to stay on top of the latest changes if you really want to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords ought to be densely packed.

The concept that the more repeatedly a keyword is used will equate into more success is an out-of-date idea. There is no formula connecting to the density and consistent frequency of keywords closely packed together. The aim you should keep in mind is to have your particular phrases repeated throughout so that you can maximise their regularity while balancing well-flowing content that evokes a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword each time was the technique circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By branching out your keyword analysis you can include the broad elements while focusing your energy on the long-tail terms and the newer focus on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you really should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and unusual ways is better considered as keyword stuffing. By now you should know that this is not a method that would be still supported in the 2015 environment. You should stay clear of alienating your readers and focus on the subtle and rational way to blend keywords into your content while nonetheless creating excellent and distinct content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when starting off the SEO, primarily when it comes to comprehending keywords and your Search Engine Optimisation Plan in Albury. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So don’t forget to start off strong and use the information that you know. Once you have developed that foundation, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are not sure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

call Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au

Your Website SEO Strategy in Albury is still absolutely about keywords, but there is one concern that some providers face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will also help you discover which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one specific keyword that, despite what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Albury, it would be fantastic if for anybody that searches for ‘Yamaha’ in Albury your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is very worthwhile. Remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au