Marketing

Digital Advertising is all about identifying the rules, and the ways that you can actually be successful and reach the sought after number one place in Google. And it is no different when it comes to Facebook– there are certainly some essential areas that you should focus on to make sure you are succeeding. Facebook for your company means nothing if you cannot use it to develop your business and your brand. You will need to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising campaign in Albury.

You will need to start thinking about Facebook in the proper way, how do you do this? Well you have to be sure you have an idea of a bit about what you are doing since Facebook for your commercial business is fundamentally distinct to the one you have for your personal use. By possessing a greater awareness and appreciation for how dynamic a website and program Facebook may be, you will manage to use it to its maximum potential to promote your Business and brand.

So I always consider a good foundation to be formed on these 6 ‘Pillars of success’.

• Be Human
• Evolve your Brand
• Substantial Conversations
• Excellent Content
• Calls to Action
• Monitor progress

This points to the fact that you should focus on making sure that you show customers that you are in fact a person, not some evil megacorp. That you can use communication to grow your brand, that top quality content is key to actual interaction from your fans, that a call to action is particularly important to the posts you make, and that you ought to keep checking what happens and focus on what is actually working for you.

If you are a small business, if you do not have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to set up, and these are the areas to focus on.

If you are just starting with Facebook, then I even would encourage you to start thinking of the following questions.

• Why do you really want a Facebook page for your business?
• What do you want from your efforts on Facebook?
• What types of marketing have you taken before?

Keep these questions in mind all throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au

SEO in Albury is something where many business find themselves worrying about keywords and social media, but take shortcuts that make themselves vulnerable and open. Therefore I hope to share with you a few tips and tricks I have picked up that can help you as a company in Albury to make sure you are not ruining your security. The majority of these tips are centred on WordPress simply because it is the most commonly used platform, and there are many really basic ways to help make it more protected.

There is a surprisingly large number of people that go to us because their WordPress site has been hacked. It can differ from some horrible things such as having data and information stolen, to even getting some malicious sites put up advertisements that you don’t want.

So my first piece of advice is about passwords. Way too many people do not have a strong enough password because they either use the same one for everything, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recall, like a date, but spell it out. For instance, if your Albury business was launched up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far more challenging to guess. Same rules concern your username– please do not have it set as ‘admin’.

Next, I want you to make sure you take a look at security plug-ins. These are really vital and really easy to get access to in WordPress. I would encourage that you search for these ones– I have used one myself for ages, and I have had clients that really like the other two.

• Bulletproof security.
• WordFence.
• Exploit Scanner.

My final piece of security advice for you is to avoid free themes and buy something with better security. Most business that have security issues have just gone with a pretty, free theme that is effortless but has far too many areas that can be exploited. Don’t get me wrong, lots of themes are secure enough to use, but it isn’t always the case, so I tell people to simply invest $20 and get a good one which is known for security. I would suggest exploring www.envato.com they have some brilliant themes, and even have some premium themes completely free as part of their monthly specials.

That’s all I have to say, just 3 quick, straightforward pieces of advice that you can carry out this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one turns to you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au.

SEO Advertising in Albury is an intricate matter, and as we come into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can certainly never figure out what is around the bend, but if you find out the vital parts of the past and look for trends you can get a better understanding. This is specifically true for SEO. I hope to try and point out to you some of the major patterns that have been coming out in 2015 throughout the Albury SEO sector and the world. From this with any luck together we can try and figure out where to focus our efforts, this will be particularly useful if you are a local Albury business.

Think Local

This is the greatest developing trend and it is going to keep boosting in significance. This means that if you are an Albury company and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw an arising pattern that local Albury searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are quickly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain appeal in Albury.

Mobile wallets

Society is getting more and more used to having around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other fast ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Albury business. 1– you need to be listening to growing trends, and make certain you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Albury store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even better use of apps. such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is amazing how individuals can keep reinventing ways to get their company out there, and the same might be done for your local business in Albury. Be creative and even look into what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to integrate a similar idea into you own project.

My closing pieces of parting advice– and these are things that you can do now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Albury level, and also boost your authority and possibly even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks efficient for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Albury businesses, so I hope that you are as thrilled as I am. With that in mind, if you are lo9oking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au